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Gary Reeves' services in the sports and entertainment industry started at the tender age of 19 as a spiritual advisor for the Golden State Warriors. He has worked with a ‘Who’s Who’ list of the highest profile thought leaders and celebrities in building social impact enterprises that included film, TV, merchandising and music properties.


In addition, his marketing & branding partnerships in pop culture are directly responsible for selling more than 25 million records worldwide.


Reeves is considered one of the marketing pioneers, who introduced branding partnerships inside of the music industry.  This concept aligned artists with brand partners to enhance the audience reach and reduce recoupment costs charged back to artists. Reeves' involvement in the music business has garnered a number of chart-topping albums and singles.  He handpicked female singing sensation EnVouge, which changed the R&B musical landscape at the time for female groups.  He continued on to consult with Sony Music, Warner Bros, MCA and secured a music label for Magic Johnson Records.  

After a five year run in the world of music, he shifted over to work with childhood mentor and Los Angeles Laker Hall of Famer, Earvin ‘Magic’ Johnson.  Reeves was appointed Director of Corporate Partnerships and Branding for MJ Enterprises.  Reeves assisted with the corporate strategy, which resulted in Magic Johnson’s corporate strategy footprint as we know it today.  


Once Earvin Johnson established his urban development niche, Reeves comfortably moved over to replicate his strategy with Oscar and Grammy award winner Jamie Foxx.  


The relationship quickly launched Reeves’ television producing career in Hollywood.  Reeves produced Laffapalooza and Jamie Foxx’s stand-up specials using corporate partnership models to cover production costs.  


This, at the time, was revolutionary because it allowed Jamie Foxx to own his content.  Reeves’ business model started to catch the attention of many other entertainment personalities.  After a chance encounter, Reeves was approached by Hollywood heartthrob Blair Underwood to head up his philanthropic and alternative entertainment business propositions.  


The partnership between the two became a match made in heaven.  

Since then, Reeves and Underwood have built a number of successful social impact initiatives on everything from medical clinics to fashion lines.  


In addition, they have a number of television and film properties together, including the Emmy Award Winning television series GIVE on NBC.  Due to the success of the GIVE show, Reeves has switched networks to partner with Oprah’s OWN Network on Discovery Channel.  The new relationship will allow for a broader reach and the development of more shows.  


Currently, Reeves and Underwood have the broadest content distribution platform in television and streaming.  Although Reeves has achieved many successes in his social impact business initiatives, Reeves takes pride in his work of service.  Reeves advocates for a variety of social concerns including HIV/AIDS, foster youth, youth sports, homeless & women’s shelters, career pathways (STEAM/STEM), veterans and education.

Q&A with Gary Reeves

1. NS:  Tell us about yourself and what you do?  GR: I’m a community service provider and social impact entrepreneur.  I am the Founder of GIVE To Change Foundation,  the philanthropic arm of the Daytime Emmy Award-winning television series GIVE on the OWN network. I am deeply committed to creating values-based, positive content centered on service and community involvement.

2. NS:  How did you personally move the needle in 2020?  GR:  I inspire healthy social and emotional change, through my actions toward others. I create content across media platforms with producing partners like Blair Underwood, Anthony Melikhov and our collaboration with Unite 4 Good Foundation. Together we help create a global movement.


3. NS: How did you deal with the stress in the world in 2020? GR:  I feel stress is derived from unfiltered or unrealistic expectations.  So I try to balance both by paying attention to what I empower in my daily activities.

4. NS:  Do you have any advice for your younger self?  GR:  Don’t be afraid of your imperfections, because that’s when God shows up.  

5. NS: What did you do in 2020 that you’re most passionate about?  GR:  My passion is to be a better provider of wisdom to my children and loved ones.

6. NS: What was the worst part of 2020 for you?  GR:  My biggest disappointment in 2020, is seeing people suffer, because we still don’t have enough empathy being exercised by those in power.

7. NS: What was the best part of 2020 for you?  GR:  The best part of 2020 is the fact I can still enjoy my children and those that mean a lot to me.

8. NS: What does success mean to you?  GR:  Success to me is being able to live peacefully with your own truth. It also means collaborating with people I love. A perfect example is my collaboration with my daughter, Sydney Nycole who wrote and performed the theme song for the GIVE TV series.

9. NS:  What causes are important to you?  GR:  I think it is more my purpose than a cause. I want to continue to be fearless in sharing empathy and the power of social healing by giving forgiving love.

10.NS:  Do you think the world right now needs to be influenced by what they can get or what they can give in the middle of this pandemic?  GR:  I believe celebrating others sets a healthier climate for equality and social inclusion.

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