Social Impact Multi Media A&R


To play, press and hold the enter key. To stop, release the enter key.


To play, press and hold the enter key. To stop, release the enter key.


Greg Roberts has more than 20 years of experience leading innovative Philanthropic Organizations including Magic Johnson Foundation and Muhammad Ali Center. Mr. Roberts has successfully raised over 250 Million in public and private funds, which resulted in measurable outcomes in targeted communities. He currently serves on the Board of Senior Service America Inc and East Bay Children’s Law Center and is a proud member of Kappa Alpha Psi Fraternity. Greg looks forward to leading Give To Change Foundation and supporting the vision and mission of GIVE TV.


Give To Change Foundation Overview

The GIVE to Change Foundation is a social impact multi-media platform, that amplifies the services of its nonprofit partnerships. We assist our partners with programming, fundraising, apprenticeship curriculums, technology assistance, community engagement and activation, celebrity ambassadors, and other health support services.

During our 2 years in service we have:

  • Provided our nonprofit partners with over 1000 minutes of free national storytelling on major broadcast networks ie NBC and Discovery.

  • Raised close to $4M dollars directly from our television series GIVE and alternative special programming activities.

  • Assisted in the national distribution of $1M dollars in PPE supplies, coordinated food distribution to homeless communities with the support of local merchants in Northern California.

  • Established a national apprenticeship program for under-resourced communities, in the area of flooring, painting, janitorial, journalism, and culinary is coming soon.

The GIVE to Change Foundation also is aggressive in closing the digital divide with its Aspire program. The Aspire program inspires students of color to explore job opportunities in social media, digital arts, and other technical career pathway experiences. The Aspire program has engaged students and raised close to $150K for alternative tech programs.